EUobserver

Tamás Joó

Tamás Joó is a senior EU audiovisual policy expert, researcher, and award-winning producer with over 20 years of international experience across public funding, regulation, media governance, and cross-border co- production. He holds a doctorate in film production and policy and is currently a Global Executive Master candidate at the European University Institute, focusing on European media governance, platform power, and audiovisual sovereignty.
  • Streaming, Netflix, Prime

    Europe is losing the algorithmic war for streaming – and that’s a policy failure

    by Tamás Joó

    When Europeans open a streaming app tonight, they do not simply choose entertainment. They enter an attention system that decides what is surfaced, what is sidelined, and what becomes ‘normal’ through rankings, recommendations, and autoplay. As the EU prepares for the 2026 review of the Audiovisual Media Services Directive (AVMSD), this is no longer just a cultural debate. It is a question of market design, democratic resilience, and strategic capacity.